Transform Infrastructure: Partner Campaign Guide

Access information surrounding one of Cisco’s key customer priorities – to transform infrastructure by simplifying IT and unifying experiences for users.

Transform Infrastructure

Partner Campaign Guide November, 2022

Introduction

Table of Contents, Updates, and How-To-Use this Kit

1. How to use this Campaign

2. The Value Proposition

How to Use this Campaign

This eBook will provide you with valuable information surrounding one of Cisco’s key customer priorities – to transform infrastructure by simplifying IT and unifying experiences for users.

Transform Infrastructure is a solution-level marketing campaign designed to drive top of mind awareness and to help you position Cisco as a market leader with its unique positioning at the intersection of networking, cloud, and security. And to help your customers make unified experiences possible by driving demand with Hybrid Cloud, Secure Access Service Edge (SASE), and Access Networking solutions.

This kit is designed to help you:

Understand the campaign hierarchy and the programs it encompasses.
Access resources designed to help you start conversations and drive thought leadership with your customers around unified experiences.
Guide you to program-specific resources designed to help you generate demand and create pipeline for Hybrid Cloud, SASE, and Access Networking.

FY23 Campaigns Hierarchy

The Value Proposition

Why does my customer like it?

With continuously evolving trends like the future of work and cloud and strategic priorities like digital business acceleration and sustainability, customers have opportunities like never before to transform and optimize existing experiences and deliver new ones to their users.

But in a predictably unpredictable world, customers also need to be ready for anything. They need to be agile, resilient, and productive wherever and whenever needed.

For our customers, the experience is the only KPI the matters. Our customers want to delight their users. Users expect secure experiences that bridge any boundaries. They expect unified experiences.

Business case

Cisco allows you to position power and simplicity without compromise. Bridge the boundaries between your customers’ different technologies, locations, organizations, teams, people, and things to bring the best secure experiences to your customers users and partners.

Partner differentiation

As a Cisco partner, no other partner can address the transformative but also cross-functional and cross technology challenges facing customers today with the portfolio breadth that Cisco brings with the backing of a global and trusted brand.

How Cisco will support you to meet the moment with unified experiences

Build and differentiate your practice: Take advantage of training and co-creation opportunities. Our architecture, business, and solution specializations give you a path to develop your technical skills and business practices.
Market and generate demand: Leverage resources to support and up-level your marketing and sales efforts. Accelerate your marketing effectiveness with customizable campaigns curated, designed, and delivered with partners in mind.
Grow your business and profit: Access financial incentives and promotions to help you with throughout the customer lifecycle. Unlock industry-leading incentives designed to drive value for you and your customers.

Strategically positioned at the intersection of networking, security, and cloud, Cisco is uniquely capable of delivering the platforms that help our customers make unified experiences possible with increased agility, faster time-to-value, and smarter automation.

The Opportinuty

The opportunity

An experience happens…in a moment. When a connection is made. Or in today’s world, a million connections…behind every moment…behind every opportunity. With continuously evolving trends like the future of work and cloud and strategic priorities like digital business acceleration and sustainability, customers have opportunities like never before to transform these moments…to optimize existing experiences and deliver new ones to their users.

But in a predictably unpredictable world, customers also need to be ready for anything. They need to be agile, resilient, and productive wherever and whenever needed. And that’s not easy. Experiences rely on making connections between everyone and everything. And as these connections keep evolving and multiplying, the network continues to expand and increase in fragmentation and security risks. This makes IT experiences less scalable, less smart, and more complex, and when the IT experience suffers, the user experience suffers.

The solution is to simplify. To simplify IT. A simpler approach to manage, secure, and optimize the experience; quickly adapt as a unit to transitions and disruptions; and transform behaviors to act as one team.

Cisco delivers power and simplicity without compromise.

We unleash the power of cloud, convergence, and analytics and automation to simplify the IT experience across our solutions and platforms, empowering IT with the technology itself to work as one. To bridge the boundaries between different technologies, locations, organizations, teams, people, and things and bring the best secure experiences to your customers, their users, and their partners.

It’s time to help them chart their transformation journey their way and at their pace, with a full spectrum of operations models to support their business today and the flexibility to change as needed.

It’s time to meet the moment with unified experiences.

By 2025, 75% of CIOs and CFOs will be forced to accelerate or enact formal technical debt management practices due to project delays or failures caused by unresolved technical debt. (IDC prediction, IDC 2022 CIO Agenda)

74% of CIOs say that remote and hybrid work have increased the stress on IT support staff and services (IDG)

By 2024, 40% of CIOs will fail to effectively evolve IT's capability to deliver modern digital infrastructures, provide ecosystem tech governance, and support architecture-driven business outcomes. (IDC prediction, IDC 2022 CIO Agenda)

Campaign Overview

Cisco is investing in driving end-user demand

Campaign Goals

Reinforce and amplify Cisco’s unified experiences storyline to drive market awareness and uplift market share
Drive demand with focused Hybrid Cloud, SASE, and Access Networking offers
Use marketing led cross sell and upsell motions to target new and existing accounts based on opportunity and wallet

Segments: Enterprise, Commercial, Mid-Market, Public Sector
Industries: Manufacturing, Financial Services, Government
Investment: $1.5M FY23 Q2 global paid media
Paid: media, search, programmatic, social, direct
Owned: cisco.com, email nurture, organic search
Earned: blogs, social, AR/PR coverage, customer stories

Target Audiences

Unified Experiences:

Primary: CIO Suite
Secondary: IT Executives (SVP/VP of Infrastructure)

Hybrid Cloud:

Primary: VP, Director, Manager of Infrastructure Operations
Secondary: VP, Director, Manager of IT Operations

SASE:

Primary: VP, Director, or Manager of IT, Network, IT Operations, or Network/WAN Architect
Secondary: VP, Director or IT Security, Cybersecurity Architect

Access Networking:

Primary: Network or IT Manager, Director or Manager of IT, Network Manager, Director or Manager of IT Operations

Hybrid Cloud

Application experience drives business success: technology must operate flawlessly in real-time, every time, to matter. As the cloud landscape becomes more fragmented, apps, data and IT infrastructure are increasingly distributed.

We provide the technology building blocks to help you adopt cloud, your way.

Cisco Hybrid Cloud experiences enable IT to:

Build cloud-ready
Operate cloud-smart

Cisco Hybrid Cloud solutions are:

Cloud-agnostic
Cloud-managed
Flexible
Proactive

Market Trends

79% of organizations are now using hybrid cloud as their primary operating model. (2022 Cisco Global Hybrid Cloud Trends Report)
89% of CIOs and IT leaders say ensuring consistent application performance across both the application and infrastructure to drive a greater user experience is important/very important. (Cisco: “Accelerating Digital Agility Report 2021”)

Key Resources

Video: Cisco Nexus Dashboard Explained
Video: Meet Cisco Nexus Cloud
Video: What is Cisco Nexus Dashboard Orchestrator

SASE

The shift toward a more distributed workforce is not new but has recently accelerated. Today, most people are working anywhere – at home, on the go, at the branch or campus offices – on any device.With this shift, the datacenter is no longer the hub – the user is. And to give them secure access to business resources and applications, users must now be treated as a “branch of one.”

SASE is a strategy converging software-defined networking and security in the cloud. It provides a more consistent architecture that is simpler to manage and more dynamic and secure than previous models.

The Cisco SASE solution converges networking and security into a cloud-delivered service for secure and seamless connectivity from every user and device to every cloud.

Regardless of where your customers are on their journey, SASE revolutionizes how secure connectivity services are delivered to today’s dynamic workforce. A successful SASE solution can only be achieved by a comprehensive platform with a proven track record. Powered by technology, expertise, and numerous successful deployments, Cisco enables a smooth transition for your customers.

Position Cisco SASE with your customers to securely and seamlessly connect users to any application, over any network, to any location while ensuring a unified and consistent experience. Customers prefer vendor consolidation and a partnership with an industry leader for their SASE adoption.

IDC MaturityScape: Hybrid Work 1.0, IDC March 2022
Strategic Roadmap for SASE Convergence, Gartner 2021
Dell'Oro Group, SASE & SD-WAN Quarterly Report 2Q22, Key Reports

Market Trends

The present and future of work is hybrid: 45% of business and technology leaders say remote and hybrid work models will be an embedded part of accepted work practices moving forward and 93% are planning to maintain or increase spending in this area for 2022. (1)

The convergence of networking and security is cloud-based: By 2025, at least 60% of enterprises will have explicit strategies and timelines for SASE adoption encompassing user, branch, and edge access, up from 10% in 2020. (2)

The SASE market is growing: The entire SASE vendor market grew by 37% in just a year between 2020 and 20213. Dell'Oro forecasts a rapid 23% CAGR for the SASE market through 2026, with an estimated $13.2B in revenue in 2026. (3)

Customers prefer vendor consolidation and a partnership with an industry leader for their SASE adoption. Cisco has again been named #1 overall SASE vendor in Dell'Oro's quarterly SASE & SD-WAN report for 2Q22. (3)

Key Resources

Infographic: Keep every user secure and connected, in every cloud, with Cisco SASE

IDC MaturityScape: Hybrid Work 1.0, IDC March 2022
Strategic Roadmap for SASE Convergence, Gartner 2021
Dell'Oro Group, SASE & SD-WAN Quarterly Report 2Q22, Key Reports

Access Networking

As the world shifts into a new way of working, customers need access networking solutions that offer security, speed, and agility for users as well as IoT devices. New priorities for the network include the need for greater wireless bandwidth, better support for IoT, and a more cloud-friendly access architecture.

To meet these priorities, your customers need a network that is scalable, reliable, and secure so that IT can work smarter, not harder. Now more than ever, visibility, automation, and assurance are critical for securing data and applications.

Cisco Access Networking, switching, wireless, and Wi-Fi 6/6E solutions can help your customers deliver the best IT experience by automating services for faster workflows, gaining visibility from access to cloud for better troubleshooting, and providing policy-driven security for the campus network.

Business works best in the cloud. Introducing Cloud management for Catalyst

Cisco now provides a path to Catalyst® cloud management via the Cisco Meraki® Dashboard. Your Catalyst customers can now explore cloud monitoring capabilities for select Catalyst 9000 switches and cloud management capabilities for three new Catalyst Wi-Fi 6E access points.

In 2022, Wi-Fi 6 products will represent 79% of all Wi-Fi product shipments (Wi-Fi Alliance, March 2021)
By 2023, there will be 29 billion IoT devices². (Cisco Annual Internet Report)
Today, 60% of enterprises use some level of cloud-based platform to manage their network infrastructure. (Cisco 2022 Global Networking Trends Report survey data.)
By 2025, there will be 95% of new digital workloads will be deployed on cloud-native platforms. (Gartner® press release, Gartner Says Cloud Will Be the Centerpiece of New Digital Experiences, November 10, 2021)

Key Resources

Infographic: Cloud Managed Catalyst
Video: Your Journey, Your Way

Copy Blocks

Cisco delivers power and simplicity without compromise. Our vision to transform your infrastructure and simplify the IT experience arises from the intersection of cloud, convergence, and analytics and automation, empowering you to meet the moment with unified experiences. To bridge the boundaries between your different technologies, locations, organizations, teams, people, and things and bring the best secure experiences to your workers, customers, and partners.

Short (Under 50 Words)

Simplify IT and unify the experience for your workers, customers, and partners.

Medium (Under 100 Words)

Cisco delivers power and simplicity without compromise, transforming your infrastructure and simplifying the IT experience with cloud, convergence, and analytics and automation. Cisco empowers you to bridge the boundaries between your different technologies, locations, people, and things and meet the moment with unified experiences.

Long (Under 250 Words)

Cisco delivers power and simplicity without compromise. We unleash the power of cloud, convergence, and analytics and automation to simplify the IT experience across our solutions and platforms, empowering IT with the technology itself to work as one. To bridge the boundaries between different technologies, locations, organizations, teams, people, and things and bring the best secure experiences to your workers, customers, and partners. It’s time to chart your transformation journey your way and at your pace, with a full spectrum of operations models to support your business today and the flexibility to change as needed. It’s time to meet the moment with unified experiences.

Social Media Kit

Sample Social Media Kit

Your users expect secure experiences that bridge any boundary. They expect unified experiences. The solution is to simplify IT. Explore how together with Cisco we can help deliver power and simplicity without compromise. [LINK]

Cisco delivers power and simplicity without compromise. As a Cisco partner, [@Partner] can help you transform your infrastructure and simplify the IT experience with cloud, convergence, and analytics and automation. [LINK]

What’s the secret to better user experiences? Simplify IT. Unify the experience. Cisco is uniquely positioned as a leader at the intersection of networking, security, and cloud and delivers platforms that help make unified experiences possible. [LINK]

Suggested Assets

Video: Meet the moment – with Cisco
Infographic: The secret to better user experiences

Get Started

Are you ready to meet the moment with unified experiences? Leverage the marketing and sales resources below to create customer awareness, drive demand and bookings today.