Rocktober FY23 Campaig Kit for Partners
This guide is your backstage pass to all the information you need to communicate the Rocktober promotions to your partners and enable you and your...
Rock Your Sales in October
Campaign Kit for Partners
Cisco Security Promotion Campaign Kit for Partners
Cisco Security savings that will rock your world!
Right now, businesses large and small are urgently looking at how to defend against threats and safeguard the most vital aspects of their business – quickly at anytime, anywhere. They have transformed their operations to keep pace with the realities of today’s increasing digital workplace. Remote and roaming users, cloud-based apps, and insecure networks are all leaving the door open to attacks like phishing, ransomware, and malware.
To help you safeguard your customers and drive new opportunities with predictable, long-term recurring revenue, we are excited to introduce to you Cisco's Q1 Security Promotion Campaign. It gives you big discounts via your distributor on a wide range of Cisco Security offers, from Cisco Security SaaS solutions to Meraki & Umbrella, until 29 October 2022.
How to use this guide
This guide will give you all the resources you and your sales colleagues need to activate these promotions with your customers, whether as a standalone activity or embedded in your existing or planned security campaigns. On the following pages we'll cover:
Let’s identify those hot opportunities! According to McKinsey 85% of small and midsize enterprises intend to increase IT security spending until 2023. The Global Cloud Security Market size was estimated at $41.81b in 2021, $48.32b in 2022, and is projected to grow at a CAGR of 15.73% to reach $100.50b. The available Cisco security promotions help drive deals and profitability in these main opportunity areas:
1. Hybrid Work
The IDC Hybrid Work Maturity Study shows that 45% of business and technology leaders say secure remote and hybrid work models will be an embedded part of accepted work practices moving forward and 93% are planning to maintain or increase spending in this area for 2022. End to end security is what keeps in-office and at-home workers safe and protected.
Hybrid work for smaller businesses
Small businesses have smaller office networks, less in-house IT expertise and often smaller budgets. But they're going through the same hybrid working trends as the largest enterprises. They too need to support more traffic securely across their networks to support constant video meetings between on-site and remote employees.
The number one priority of small businesses is to improve their security and privacy capabilities. 72% of SMBs say they have experienced a cyber-attack in the past year. It’s a growing global market ($4.6 TAM) with high-margin service opportunities and predictable, long-term recurring revenue. Read the Why Cisco Security for Small Business tip sheet for more details.
Hybrid work for larger businesses
Covid accelerated trends in working practices, first to ubiquitous home working, now to a new world of hybrid working, where employees move fluidly from home to office. A strong wired and wireless network keeps in-office and at-home workers connected with voice, video and application access. It's also core to new 'smart building' use cases, where network data is used to monitor occupancy and connect cameras and IoT sensors.
2. Cloud Security Trends
The transition to cloud and SaaS security is continuing to accelerate due to the following trends:
- Ongoing adoption of a hybrid work model
- Move to the cloud
- Threats becoming more advanced
Customers of all sizes are turning to the cloud and SaaS to drive their digitization, to do things they could not do before and because of the significant savings and improved productivity they can achieve.
Cisco’s broad Security SaaS portfolio is there to support the cloud transition and respond to all key business asks.
The Opportunity (Continued)
3. Security Simplification, Integration and Consolidation
Security is a large and highly fragmented market with more than 3,500 vendors and many customers use more than 50 different security products.
Successful security requires a shift from point solutions to integrated and open architectures and Cisco’s breadth of integrated solutions platform approach can help your customers to reduce complexity and manage risk more efficiently and differentiates Cisco from point product security vendors.
4. Secure Access Service Edge (SASE)
Organizations of all sizes turn to SASE to reduce complexity, bring security and connectivity closer together and optimize experiences for users everywhere.
A recent Gartner report shows that by 2025:
- 80% of enterprises will have adopted a strategy to unify web, cloud services and private application access using a SASE/SSE architecture (20% in 2021)
- 65% of enterprises will have consolidated individual SASE components into one or two explicitly partnered SASE vendors (15% in 2021)
- 50% of SD-WAN purchases will be part of a single vendor SASE offering, up from less than 10% in 2021.
With over 30 years of experience in networking and security and recognition as the leader in WAN edge and zero-trust security, Cisco are the trusted partner for customers wherever they are on their SASE journey. Cisco offers all core capabilities of a SASE architecture today, and is bringing them together in a single, integrated subscription service in the future.
By deploying Umbrella across Meraki MX devices, customers will get simple and scalable security that will help them to get a fast start to their SASE journey. It makes the whole solution easy to consume, fast to deploy and simple to manage. With the Meraki Umbrella SD-WAN Connector customers can deploy cloud security across SDWAN fabric with only few clicks.
Who are you selling to? When building your campaign and talking about these rocking promotions, we recommend you focus on these customers:
1. Existing Meraki customers without Umbrella + Meraki wireless & switching customers inactive in SDWAN. Great opportunity to cross sell and an easy, fast start to your SASE journey.
2. Cisco customers inactive in cloud security. Take advantage of the assets developed for this campaign to initiate the conversation about the importance of Cloud Security and SaaS. With the assets provided you can drive your customers digitization and enable them to do things they could not do before - all because of the significant savings and improved productivity they can achieve with the Q1 Security Promotion campaign discounts.
Until the end of October Cisco offers great discounts on 6 rocktastic security solutions that secure your customers network, employee devices, remote workers, passwords and mailboxes!
Your distributor is responsible for all pricing of Cisco products for you and your customers, so please check with your distributor the discounts available on the security solutions that are part of this promotion.
Cisco Secure Access by Duo
Cisco Secure Access by Duo offers zero-trust security for the workforce - users and the devices they use to access work applications. A zero-trust approach for the workforce is the foundation for a zero-trust security model that ensures users and devices are trusted before granting them access.
Duo enables secure access to applications from anywhere. It gives organizations the ability to evaluate and make access decisions based on specific risk-based context.
Features & benefits:
- Verify the identity of users with strong multi-factor authentication (MFA) that provides flexible, broad coverage for every type of user
- Get a detailed overview of users’ devices with Duo’s endpoint visibility and a single view of overall security status with Duo’s Admin Panel that flags risky devices
- Gain visibility into user and device risks and apply controls that prevent threats and risky devices from gaining access to sensitive applications and data
- Limit access by risky endpoints and users to applications based on conditional risk (adaptive authentication)
- Use out-of-the-box integrations to easily set up all types of apps, from legacy to modern to custom tools, with Duo’s broad coverage across every application
Cisco Secure Email Cloud Mailbox
Secure Microsoft 365 email against advanced threats. Moving email to the cloud provides convenience and scalability, but it could also bring an increased risk of account takeovers and malware infection.
Cisco Secure Email Cloud Mailbox is a cloud-focused email security solution that is simple to deploy and protects organizations and users by preventing attacks against cloud mailboxes.Features & benefits:
- Protect the #1 threat vector–email
- Cloud native solution
- Defends against:
- Phishing
- Business Email Compromise
- Malware in attachments
- Ransomware
- Account Takeovers
Cisco Secure Endpoint
Cisco Secure Endpoint is the only cloud-native endpoint security solution with the built-in SecureX XDR platform that delivers robust protection, detection and response to threats—reducing remediation times by as much as 97%.
Block More – Powered by Cisco Talos Cisco Secure endpoint block more threats than any other endpoint security solution. Multifaceted prevention techniques help reduce the attack surface and stop today’s complex threats.
See More – Simplify security investigations with built-in EDR to XDR capabilities for fast and deep visibility to threats on the endpoint, web, email, network and cloud environment.
Remediate Faster – Achieve up to 97% reduction in time to respond to and remediate an attack. Speed-up threat responses with automated or on click isolation of an infected host.
Features & Benefits
- Built-in SecureX XDR platform
- 15+ multifaceted prevention and detection
- Automated malware remediation
- 200+ predefined advanced endpoint queries
- Built-in threat hunting by Cisco experts (MITRE ATT&CK Eval Round #3)
- High detection rates and low false positives (AV Comparatives EPR Leader)
Cisco Secure Firewall Threat Defense Virtual (NGFWv)
Today, organizations rely on a mixture of physical and virtual control points to meet their network security needs.
They need the flexibility to deploy different physical and virtual firewalls across a wide range of environments while still maintaining consistent policy across branch offices, corporate datacenters, and all points between.
From data center consolidation to office relocations, mergers and acquisitions, as well as seasonal peaks in demand on your applications, Cisco’s virtual firewall portfolio helps organizations simplify security management with the convenience of unified policy and the flexibility to deploy everywhere.
Cisco Secure Firewall Threat Defense Virtual (formerly FTDv/NGFWv) combines Cisco’s proven network firewall with Snort IPS, URL filtering, and malware defense.
It simplifies threat protection with consistent security policies across physical, private, and public cloud environments. Users can get deep visibility into their network and quickly detect threat origin and activity. Then, stop attacks before they impact operations.
Features & Benefits:
• Automated risk ranking and impact flags
• License portability across clouds
• Unified management and automated threat correlation
Cisco Umbrella
Umbrella is a core component of Cisco’s SASE architecture. It unifies multiple security functions, including DNS-layer security, secure web gateway, cloud-delivered firewall, cloud malware protection, application discovery, data loss prevention, and remote browser isolation to simplify management, improve security efficacy, and increase visibility.
With flexible policies, organizations can choose to deploy only DNS-layer protection or more advanced web and application inspection based on their business needs. Our global cloud architecture delivers network resiliency and reliability, providing high performance and secure connections. Automatic failover ensures high availability to give your users the secure, reliable experience they expect.
Features & Benefits:
- Simple: Fast protection of users across your distributed network with simple, flexible deployment options and higher security efficacy with less effort and less resources.
- Secure: Multiple layers of security from a single, cloud-native service, flexible policy enforcement for any use case, off-network protection using Umbrella without a VPN and continuous protection with automatic failover.
- Scalable: Consistent high-performance security for multi-cloud demands and SSL decryption at scale not possible with on-premises hardware.
Cisco Meraki MX
Meraki delivers Cloud managed security that simply works. Cisco Meraki Security Appliances can be remotely deployed in minutes using zero-touch cloud provisioning. Security settings are simple to synchronize across thousands of sites using templates. Auto VPN technology securely connects branches in 3 clicks, through an intuitive, web-based dashboard. Every Meraki Security Appliance supports several features, like a stateful firewall and integrated Sourcefire intrusion prevention engine, to keep networks secure.
Features & Benefits:
- Provide visibility into networked clients, bandwidth consumption and usage stats
- Built-in IPS, Malware Protection, and URL Content Filtering
- Simplest VPN & SD-WAN solution on market
Cisco Meraki MX +
Umbrella > better together
What if every user on a Cisco Meraki network could be protected effortlessly? That’s the power of integrating Cisco Meraki and Cisco Umbrella. Every user, app, and device on and off a Meraki network, can be instantly secured with no added latency or additional appliances required. Organizations are looking to streamline and simplify network security and SD-WAN functionality to help secure access wherever users and applications reside.
Today they are challenged with connecting and securing complex environments made of distributed locations and off network users. That complexity often results in organizations suffering from high latency and network inconsistency across their global locations.
Sigraki combines Meraki's SD-WAN fabric directly to the Umbrella cloud delivering secure access anywhere while enhancing the user experience of the digital enterprise.
Why Cisco
Cisco is the leader in security today, and will continue to invest, innovate, and support you as you help provide simpler and stronger security for your customers into the future and we have the stats to prove it:
- Best Security Company 2021 – SC Media
- Zero-trust extended Ecosystem – Forrester Wave
- Securing 100% of the Fortune 100
- 80% of the internet traffic through Cisco’s infrastructure
- 840k+ networks protected
- 61m endpoints protected
Value of Cisco’s Security Approach
- Customers want a leading single vendor solution that covers every threat vector.
- Cisco SecureX helps reduce complexity with a single view of your entire security system. SecureX is a built-in platform experience included with every Cisco Secure product. It is also cloud-native so you can start experiencing benefits in 15 minutes.
- Industry-leading Talos threat intelligence is built into every Cisco security solution to block more threats and keep your customers safer.
- Customers have the flexibility to choose the security products that work best for them, without compromising protection.
Cisco’s security strategy grows with your customers. You can continue build out their security posture as their needs change
Cisco SecureX - Why do you need a security platform that’s built into the Cisco Secure portfolio?
- Simplicity: Reduce complexity from juggling multiple security tools with an integrated and open platform.
- Visibility: Get unified visibility in one view, to quickly counter attacks and stay compliant.
- Efficiency: Save time and collaborate across teams by reducing manual processes with automation.
Cisco SecureX is included with every Cisco Secure product. Customers of all sizes can realize the same benefits and outcomes by utilizing Cisco SecureX.
Talos - What extra security is offered via Talos threat intelligence?
- Talos security intelligence is the industry’s most powerful cyber threat protection.
- Talos defends Cisco customers against known and emerging threats, discovers new vulnerabilities in common software, and interdicts threats in the wild before they can further harm the internet at large.
When you own a Cisco security solution, you’re automatically harnessing the power of Talos threat intelligence, which Cisco integrates into every solution.
Partner to end-user Marketing
Campaigns Assets
Partner to End User Marketing Campaigns Assets
The Cisco Q1 Security promotions are only available for orders placed before 29 October 2022 – so this is a quickfire campaign. To help you seize the market opportunity, communicate the promotions to your customers and drive sales fast, we have created a set of campaign assets to get you off to a rocking start!
Get your teams ready to rock these promotions by leveraging these customer assets:
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Conversation Starters
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Messaging Guide incl. email copy, copy block, social media copy
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Co-brandable Partner to end-user banners & website marquee
Use this guidance to prepare for calls with customers about Cisco Security Solutions and promotions. Leverage these conversation starters alongside the other content provided in this campaign kit to get the full story to share with your customers.
Cisco Q1 Security Promotion Overview
The Cisco Q1 Security Promotion Campaign covers selected SKUs from the Cisco SaaS, Meraki and Umbrella portfolio including:
- Cisco Secure Access by Duo
- Cisco Secure Email Cloud Mailbox & subscription options
- Cisco Secure Endpoints/AMP
- Cisco Secure Firewall Threat Defense Virtual (NGFWv)
- Cisco Umbrella
- Cisco Meraki MX
These Security promotions enable you to pursue customers that are looking to upgrade their network to support changing working practices (Hybrid Work), making a turn to a SASE solution, are looking at simplifying their IT Security set up and/or are looking to transition their IT solutions to the cloud.
As there are great discounts available now, until 29 October 2022, there has never been a better time to reach out to your customers and seize the opportunity.
Value of the Cisco Security Platform Approach
- Customers want a leading single vendor solution that covers every threat vector
- Cisco SecureX helps reduce complexity with a single view of your entire security system
- SecureX is a built-in platform experience included with every Cisco Secure product. And its cloud-native so you can start experiencing benefits in 15 minutes
- Industry-leading Talos threat intelligence is built into every Cisco security solution to block more threats and keep your customers safer
- Customers have the flexibility to choose the security products that work best for them, without compromising protection
- Cisco’s security strategy grows with your customers. You can continue build out their security posture as their needs change.
Conversation Starters (Continued)
Quickfire Objections
Cisco is too complex: As a Cisco Partner, did you know that your customers and prospects can see the value of Cisco Security products in their environments before they make the decision to purchase? It has been proven that when a customer sees our products in action their propensity to buy increases by 75-90%. Take advantage of free trials and demos listed at the end of this page to close more Cisco Security deals.
I’ll save a ton of money if I buy grey-market:
I understand you want to save money, but grey market isn’t worth the risk. You may be using stolen goods, not have a license or be eligible for support, you may be using fake or modified hardware, and more.
Customer Questions
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How many different security vendors are you managing today?
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Are you experiencing issues with network capacity and performance?
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Are any of your security products integrated?
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Can your firewall talk to the rest of your security ecosystem?
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How do your users connect to your applications and data?
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Tell me about your endpoint security?
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What’s in place for your mobile workforce?
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How are you controlling access and enforcing the right security protection anywhere users work?
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Do you have any concerns about employees’ passwords being stolen or compromised?
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How do you get visibility into devices accessing your data and applications?
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Do you have insight into any performance issues so you can remediate incidents quickly?
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Can you protect yourself from traffic your current firewall can’t see?
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If a cyber-attack was to occur, where would you start?
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When is the last time you had a security health check?
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What’s most important to you when it comes to protecting your business?
Free Trials – Top Tip!
For your customers that are not ready to place an order before end of October 2022, and take advantage of great discount, you might consider showing them the value of Cisco Security products in their environments before they make the decision to purchase. It has been proven that when a customer sees a Cisco solution in action their propensity to buy increases by 75-90%. Take advantage of these resources to close more Cisco Security deals.
Messaging Guide
Use the sample copies below to send direct communications to your customers covering all the Cisco security solutions discounted in this promotion. You may wish to adapt the copy to include the specific discount percentages your distributor is offering.
Sample Email Copy
Can be adapted with your preferred discounts you plan to pass on to your customers
Subject line: Big savings on Cisco Security SaaS Solutions and Meraki MX & Umbrella until October 29, 2022
Dear <name>
Act now to get special discounts on Cisco Security SaaS solutions and Meraki MX & Umbrella!
Keeping your network, devices and employees safe, with the realities of today’s workplace can be a real challenge! Remote and roaming users, cloud-based apps, and insecure networks are all leaving the door open to attacks like phishing, ransomware, and malware.
There has never been a better time to invest in getting your business operations fighting fit – whether you are looking at moving your applications to the cloud, get your organization ready to deploy SASE or optimize your hybrid work set up Cisco has the perfect solution for you.And now you can benefit from big discounts when you order before 29 October 2022.
Contact us to find out more.
<Sender>
For newsletters and webpages
Keeping your network, devices and employees safe, the realities of today’s workplace can be a challenge! Remote and roaming users, cloud-based apps, and insecure networks are all leaving the door open to attacks like phishing and malware. There has never been a better time to invest in getting your business operations fit! Whether you are looking to simplify your security, prevent attacks or reduce response time, protect remote users, email network or application security, scale operations or secure endpoints, Cisco has the right products for you at a great discount. Big savings available on Cisco Security SAAS Solutions and Meraki MX & Umbrella until 29 October 2022.
Messaging Guide (Continued)
Sample Social Copy
To raise awareness on social channels
- Malicious attacks are always on the rise. #Cisco Secure gives you a simplified solution with improved network agility and cost savings, keeping you safe from the many threats coming your way. Don’t miss out on our great Meraki, Umbrella and Security SaaS promotions until 29 October.
- Are security attacks holding you back? #Cisco Secure helps solve many challenges you might be facing in today's threat landscape. With a simplified security platform, you can help you outsmart threats. Now at a compelling price until 29 October.
- A solution that grows with you, means you are free to make decisions without security setbacks. With #Cisco Secure your business can reach its full potential. Check out our latest Security SaaS, Meraki and Umbrella promotions now – offer ends 29 October.
- Simplified security platform. Shorter time to threat detection. That’s Cisco Secure - a security portfolio that doesn’t hold you back from reaching their business potential. Take advantage of big discounts available now on #Cisco Security SaaS solutions, Meraki, and Umbrella until 29 October.
- #Cisco SecureX takes you from overwhelmed to empowered. Go from one or two people doing everything, to an integrated and open platform that does the legwork for you. Check out our latest Cisco Security SaaS, Meraki, and Umbrella promotions today! Offer ends 29 October.
Co-brandable Partner to end-user banners (in two sizes 300x250 / 414x125), website marquee and source files so you can adapt as you wish. Please ask your Distributor to provide the assets.
We bet this is not your first time running a marketing campaign about security — it's certainly not our first rodeo. Cisco already makes available to you a wealth of marketing and sales materials to help you position and promote the solutions we’ve included in this campaign. You can supplement the assets in the Cisco Q1 Security Promotion Campaign with some of these materials.
SASE Your Way
Secure Access Service Edge is an industry term for SD-WAN with cloud security, and hybrid work has brought it up the agenda. If you have customers with one but not the other, SASE is the key to a cross-sell conversation.
Available in: EN, FR, DE, ES, IT
Power Hybrid Work
Hybrid Work is the top focus for Cisco as a business. We OWN this space, with Webex, security, networking, smart buildings.
This campaign will help you tell the story.
Available in: EN, DE, FR, IT, ES, AR
Hybrid Work for Small Business
Hybrid Work is not just for big businesses.
This campaign will help you position Webex, Cisco security software and networking products to small businesses. Available in English
Security Simplified — Cisco SecureX
SecureX connects the breadth of Cisco’s integrated security portfolio and your customer’s entire security infrastructure for a consistent experience that unifies visibility, enables automation, and strengthens their security across network, endpoint, cloud, and applications. The result is simplified security, built into the solutions your customers already have.
Available in: English
Reimagine the Firewall
This is a major refresh of the 'Modernise the firewall' campaign. It focuses on repositioning Cisco Secure Firewall as a foundation in a security architecture, as part of SecureX.
Available in: EN, FR, DE, IT, ES
Securing the #1 Threat Vector and Microsoft 365 Cloud Email
This is a product-focused campaign focusing on Cisco Email Security, refreshed in Q2 FY21 to cover Cisco Cloud Mailbox Defense. Email-borne threats remain a headache for businesses of all size, whether they use Office 365 or another mail system.
Available in: DE, FR, IT, ES
Zero Trust for the Workforce, Workloads, and Workplace
Cisco Zero Trust offers a comprehensive solution to secure access across all applications and environment, from any user, device, and location. This complete zero trust security model allows your customers to mitigate, detect, and respond to risks across their environment across their workforce, workloads and workplace.
Available in: EN, DE, FR, IT, ES
Cisco Security for Small Business
This campaign aligns to the Security Scale Play. It covers a range of Cisco's security products for small business, positioning them against top small business pain points. Updated with new firewall content. Products included: Duo, Umbrella, AMP for Endpoints, AnyConnect, Next-Generation Firewalls. Available in: English
Whether you opt to drive a direct campaign around the Security promotions, or use them to accelerate a specific Security motion you already have in-market, we have rich resources to support you and your sales colleagues:
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Get help from Cisco experts and your peers across the Cisco partner community on Marketing Velocity Voice.
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From ABM to social selling, sharpen your marketing skills on Marketing Velocity Learning.
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Bring Cisco technologies to life in specific industry use cases with Portfolio Explorer.
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Draw on our approved agency resources to get your campaign to market faster — check out their services on Marketing Velocity Central.
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You can find product photography for all our networking portfolio on Brand Exchange, if it's not already in one of the MVC campaigns. Watch out, Brand Exchange search can be a little sensitive! Try different versions of the product name if you can't find what you need.
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Customise and create your Cisco partner logo on LogoBuilder, to emphasise your networking specialisations.
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You can find all our datasheets and product materials on Cisco.com and on SalesConnect (check out the Enterprise Networking Hub and Small Business Hub to start)
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If you’re positioning Cisco networking products against other vendors, we can help. The Global Competitive War Room is available free of charge to ALL Cisco partners, with fast response times to help you close your deals.
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If you need more information and enablement about Cisco’s networking products, competitive positioning and sales motions, check out our recent Partner Interactive Webinars (PIWs) on our EMEAR Partner Enablement SalesConnect page.
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Build on the Security discounts with free trials, offers and incentives on our promotions page.
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Prove the value of Cisco products in real-world customer situations with our case studies.
Frequently Asked Questions
Frequently Asked Questions
Will the Campaign Assets be Localised Into Other Languages?
No. Because this promotion is only available for a limited time, we're providing the campaign assets in English only. To help you build your topic-specific campaigns to your customers, many of the campaigns in Marketing Velocity Central are available in multiple languages, like SASE your Way and Power Hybrid Work. You can customise and add to this campaign with specific promotional offers until the end of October
Will These Discounts Continue
Beyond October?
We review our promotions and pricing every quarter, and keep our Fast Track and Promotions pages up to date. It's likely there will be some security promotions via your distributor in Q2, but we can't make any guarantees — and certainly, the Q1 Security Promotions campaign is one of our biggest promotion every year.
Don't miss this opportunity.
How do I Find out
What Discounts are Available?
As always, your distributor is responsible for all pricing of Cisco products for you and your customers. Pricing and discounts may vary from distributor to distributor, and across the EMEA region.
Why are we Running
This Promotion Now?
It's a new Cisco fiscal year, the summer holidays in EMEA are coming to an end, and it's time to get security sales started with a bang.
Which Customers are the
Promotions Suitable for?
This campaign includes a broad set of Security solutions suitable for small, midsized and larger organisations.
